From the Refract Blog
Insights, trends, and strategies on AI-powered advertising from our team of experts.
AI & Machine Learning
The Future of Advertising: 5 AI Trends to Watch in 2026
Artificial intelligence is no longer a futuristic concept; it's a present-day reality reshaping the advertising landscape. Here are the top 5 trends you need to know.
By Jane Doe on October 1, 2025
Advertising Strategy
Maximizing ROI: A Guide to Automated Bidding Strategies
Tired of manually adjusting bids? Discover how automated bidding can save you time, reduce costs, and dramatically improve your campaign performance.
By John Smith on September 22, 2025
Audience Insights
Beyond Demographics: The Power of Psychographic Targeting
Reaching the right people goes beyond age and gender. Dive into the world of psychographic targeting to connect with your audience on a deeper level.
By Emily White on September 15, 2025